Website transformation · Newcastle

Let the valley make the welcome.

Enniskeen Country House HotelConcept study23 July 2026

Before vs after

Drag the handle. The left shows the public opening screen captured during research; the right shows the proposed first screen.

Independent concept. Created from public information to demonstrate an idea. Not commissioned or approved by the business shown.

Enniskeen's current homepage with an archive oval logo, blue uppercase menu bar and a photo carousel of the house and valley, arrival cookie prompt closed
Mourne Made concept opening on the valley view from a balcony room, with the hideaway headline and an availability bar

See it in motion

A still can't show the hero, the menus or how fast you reach the main action. These are ten-second visits to each version, captured the same way.

Before
After

Flagship film · About 75 seconds

From first visit to checking dates.

The complete story in one short, silent film: the current room-finding and booking route, then Home, Stay, Dine, the estate and things to do in the linked concept. The hotel’s own photographs and Bookin1 system remain throughout.

Independent concept study. Not commissioned by Enniskeen Country House Hotel.

Second surface · Rooms & suites

A room detail that earns the booking.

The hotel has no interior page for rooms — the current site links straight from a photo carousel to the booking system with no copy, no amenities, no sense of what the stay is like. This concept page shows what a guest would want to read before they commit.

The Enniskeen rooms concept page showing the balcony room hero, room type cards and an availability bar

Rooms concept — balcony stay story with availability, matching the opening screen’s valley identity.

View the rooms concept

Full-site companion · Dine

Give dining its own window on the Mournes.

The full concept carries the hotel’s published dining offer beyond a dropdown: the Oak Restaurant, Mourne Honey afternoon tea, the Brandy Pad Lounge and the hotel’s own menu PDFs share one clear page, with table booking kept on the published phone line.

The Enniskeen Dine concept page showing the Oak Restaurant beside a mountain-window photograph, with a call-to-book action and menu link

Dine concept — the hotel’s own restaurant, afternoon tea, lounge and menus, reorganised into one linked page.

View the Dine concept

The reasoning, in order

Three changes to make the stay feel closer.

  • The captured page leads with an oval archive photograph, a blue serif title and seven uppercase menu items — while the hotel's own phrase, a mountainside hideaway, appears nowhere on the first screen.

    Change: One composed scene — the valley framed from a balcony room, the hideaway line as the headline, and five linked pages for the complete visit.

  • Book Now is one menu item among seven, and checking availability means leaving for the booking system with no dates in hand.

    Change: Availability bars for arrival and nights — exactly the fields the hotel’s Bookin1 search accepts — pass straight into its results route.

  • Twelve wooded acres, the river trail, Mourne Honey afternoon tea and the Brandy Pad Lounge are real, published draws — but they all live behind dropdown menus.

    Change: The opening carries the estate’s story in one breath, with dedicated Dine, Estate and Things to do pages one step away.

Sources & limits

Clear about what is real.

The public Enniskeen site was re-read page by page on 23 July 2026 before the flagship build; its hand-built template and Bookin1 hotel code were unchanged. The existing-site still, ten-second demo and before-side film footage were captured that day, with the arrival cookie prompt closed first so the comparison shows the page itself. The hotel’s name, mountainside-hideaway and Shimna Valley wording, room names, dining and estate details, contact information, menu and voucher links, and every photograph used in the concept come from its published site. The five linked concept pages reorganise that material rather than inventing services or prices. Their availability bars pass arrival date and length of stay into the same Bookin1 results route used by the hotel’s own search box. The one-minute flagship film and Rooms and Dine companion stills show the local prototype captured on 23 July 2026. The layout, copy hierarchy and proposed experience are independent concept work.

No claim is made about sales performance, customer approval or the internal decisions behind the current site. The concept and film were not commissioned by the hotel.

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