Website transformation · Newcastle
Put the shop's name over the door.
Before vs after
Drag the handle. The left shows the public opening screen captured during research; the right shows the proposed first screen.
Independent concept. Created from public information to demonstrate an idea. Not commissioned or approved by the business shown.
See it in motion
A still can't show the hero, the menus or how fast you reach the main action. These are ten-second visits to each version, captured the same way.
Second surface · Hire & service
Where the booking happens.
The same identity — shop name over the door, coal and red, Trek imagery the shop already publishes — carries into the hire and service page. Three panels in one view: bike hire with day rates, a workshop booking path, and the Cyclescheme salary-sacrifice funnel. Open the live concept
Hire & service — mourne-cycles/hire/ · capture at 1265 × 710
The reasoning, in order
Three changes to put the shop first.
The captured screen belongs to the brands: the Trek shield and a full-width TREK BICYCLE STORE wordmark, tilted Bontrager and Shimano logos, torn-edge bike cut-outs — while the shop's own name sits only in the small header logo.
Change: The shop's own mountain mark and its own words — Ride with us, established 2002, one of Northern Ireland's premier local bike shops — take the opening screen; Trek and the component brands become one confident line in the story.
The header phone number is the first screen's only action. Workshop is a menu item, but there is no path to actually book a repair or service.
Change: A persistent red Book a service action in the header and a workshop-slot link in the hero — both pointed at the phone line and email address the shop already runs.
The five-category range on the showroom pages — electric, road, mountain, hybrid, kids — and the shop's two Cycle to Work partnerships are real, but nothing on the opening screen shows what you can buy or how to save.
Change: A range rail across the foot of the screen, the five categories numbered like a parts catalogue, with Cycle to Work as the red cell that starts the salary-saving.
Sources & limits
Clear about what is real.
The existing-site still was captured from the public Mourne Cycles website on 21 July 2026, and a ten-second demo clip on 23 July 2026. The shop's name and logo identity, the Ride with us tagline, the established-2002 wording, the address, phone number and email, the brand list, the bike categories and the Cycle to Work partnerships all come from that site. The photographs are the Trek dealer imagery the shop already publishes on its own pages, reused rather than replaced. The layout, copy hierarchy and proposed experience are independent concept work.
No claim is made about sales performance, customer approval or the internal decisions behind the current site.
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