Website examples

Mourne Made

Where it fails.

Five ordinary things a visitor tries on a local site — and what each one costs them when the site isn’t ready.

How it works.Tap around inside each phone. You'll get stuck, or you'll have to hunt — that wasted effort is the point. Then press Fix it and try the same thing again.

These are made-up sites — grey blocks, no business names. If we find the same thing on your site, it stays between us.

Part one

Three ordinary jobs, stopped or made hard.

Each one below started as a reasonable decision. Try it yourself and feel where it breaks.

01

a counter business

The login at the door

A visitor should not need an account to find your front door.

Try this: see what they sell.

The snag. no way through.
The fix. 1 tap.

Stopped. No account, no visit — and you never saw what they sell. Fixed: One tap. The content itself, no account.

The walkable version needs JavaScript with motion allowed; these two plates are the same states, with the taps counted.

How it happens. The social page was free and quick to set up, and the login wall came with it. It felt like having a website.

In the build. This is solved by Part 1 (A door that opens) on How it’s made.

AI-madeA miniature clay shopfront changes from a blocked entrance into a clear route through to the warmly lit interior.

02

a counter business

Nobody answers “are you open?”

People arrive with one question. The first screen should answer it.

Try this: find out if they're open now.

The snag. 3 taps · 2 screens down.
The fix. 1 tap.

Found them — two screens down, past everything else. Most people stop before that. Fixed: One tap. The first screen answers the one question.

The walkable version needs JavaScript with motion allowed; these two plates are the same states, with the taps counted.

How it happens. The hours are on the site — they're just two screens down, under a translate bar somebody recommended and a video somebody paid for.

In the build. This is solved by Part 1 (A door that opens) on How it’s made.

AI-madeA miniature shopfront in rain: an umbrella approaches, leaves when the dark window gives no answer, then returns when a warm window and plain clock make the opening status clear.

03

a place

The bell with no clapper

“Get in touch” means the visitor does the work.

Try this: ask whether the 14th is free.

The snag. no way through.
The fix. 1 tap.

Stopped. A phone number is not an answer about the 14th — the asking is left to you. Fixed: One tap. The date and the party, asked on the page.

The walkable version needs JavaScript with motion allowed; these two plates are the same states, with the taps counted.

How it happens. A form felt like a big build. A phone number was already on the page, and everybody knows how a phone works.

In the build. This is solved by Part 4 (An action with a mechanism) on How it’s made.

AI-madeA pair of miniature clay boots waits at a shop counter while a brass bell is answered by a blank card dropping into a tray and a lamp coming on beside the telephone in the back room.

Part two

A working site that stopped sounding like anyone.

Nothing here is broken. That is what makes this one harder to spot.

04

a trade

The best thing about you is in the footer

The thing you'd say in ten seconds at the counter isn't on the site at all.

Try this: find the best reason to choose them.

The snag. 3 taps · 2 screens down.
The fix. 1 tap.

Found it — three screens down, in the footer. The thing they'd tell you in ten seconds at the counter. Fixed: One tap. The best reason is the first screen.

The walkable version needs JavaScript with motion allowed; these two plates are the same states, with the taps counted.

The closer

The last check is done by hand.

Not a job to finish — a quick test on two made-up shopfronts.

05

a trade

The swap test

Swap your name for a competitor's. If nothing else needs changing, the site isn't yours.

Try this: tell these two apart. Then drag the blank nameplate from one to the other.

The snag. The plate seats perfectly. Nothing else needs changing.
The fix. Three true details later, the plate won't seat.

Swap the name and nothing breaks — that is the snag. Fixed: three true details, and the plate will not seat. You aren't generic; the website was.

The draggable version needs JavaScript with motion allowed; these two plates are the same two states.

How it happens. A clean template with the name dropped in looked like a safe, professional choice. It looked like everyone else's, too.

What to do next. See how five different kinds of site answer this without templates on Why it’s yours.

AI-madeA blank brass nameplate moves between two near-identical miniature clay shopfronts before distinct details make the shops recognisably different.

Take it with you

Run the five on your own site.

One question per check, in the same order as the walks above. Any "no" is something a visitor is already paying for.

  1. 01Can a visitor see what you sell without an account?
  2. 02Does your first screen say whether you're open now?
  3. 03Can someone ask about a date on the page itself?
  4. 04Is the best reason to choose you the first thing on the page?
  5. 05Swap your name for a competitor's — would anything else need to change?

Your turn

Send a link. We'll walk your site the same way.

We note what stops a visitor, fix the worst of it as a free before-and-after, and show you both. No obligation.

Request a free before-and-after