Website examples

Website transformation · Newcastle

Make it easy to ask for help.

Donard Veterinary ClinicConcept study21 July 2026

Before vs after

Drag the handle. Left: what pet owners find today. Right: a calmer first screen with booking and emergencies clear.

Independent concept. Created from public information to demonstrate an idea. Not commissioned or approved by the business shown.

Donard Veterinary Clinic's current homepage: the practice badge and menu above a wall-to-wall collage of stock puppies and kittens, with the auto-opening PetsApp chat panel collapsed so the page is visible
Mourne Made concept opening in the practice's plum and teal badge colours, with the Donard Veterinary Clinic wordmark, We're here when you need us subhead, drawn pets above the care desk and an appointment request card
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See it in motion

A still can't show the hero, the menus or how fast you reach the main action. These are ten-second visits to each version, captured the same way.

Before
After

Appointments

Where the booking actually happens.

The opening page brings the appointment form forward — but a dedicated page lets the practice separate everyday requests from out-of-hours emergencies, and gives both a clear action without competing for space.

View the appointments screen
Donard Veterinary appointments concept: the clinic header above two columns — an appointment request form on the left and an out-of-hours emergency card in clinic blue on the right

The appointments screen separates routine booking from emergency guidance and links to the clinic's current VidiVet information for 24/7 digital advice.

The reasoning, in order

Three changes to make asking effortless.

  • Today a collage of stock puppies and kittens greets visitors. The one thing that is genuinely theirs — the badge with its Mourne silhouette — sits small in the corner.

    Change: The whole screen is drawn from the practice's own badge: its colours, mountain profile and words — Professional, Caring, Compassionate.

  • Book Appointments leads to a page that lists only the phone number and email. The site separately promotes VidiVet for free 24/7 digital advice.

    Change: An appointment-request card on the first screen — name, pet, preferred day, phone — passing to the phone line and inbox the practice already answers.

  • Emergency treatment is one item in a nine-entry services dropdown, while opening hours compete with photographs in a chat popup.

    Change: Emergencies get the top strip with a call action beside the published hours, and six everyday services line the foot of the screen.

Sources & limits

Clear about what is real.

Captured on 23 July 2026; by 25 July the public site promoted VidiVet for free 24/7 digital advice. Name, address, phone, email, hours, catchment villages, bereavement page and service list come from the current site and a July 2026 recruitment listing.

The pet cast, safety-net flow, life arc and catchment map are studio drawings, disclosed as such — not photographs of patients, and the map is indicative rather than a boundary survey. The bereavement line is the practice's own sentence, with its page named and linked.

This was not commissioned or approved by Donard Veterinary Clinic. It is a free website idea: make it easy to ask for help.

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