Website transformation · Dundrum
Make booking as warm as the welcome.
Before vs after
Drag the handle. The left shows the public opening screen captured during research; the right shows the proposed first screen.
Independent concept. Created from public information to demonstrate an idea. Not commissioned or approved by the business shown.
See it in motion
A still can't show the hero, the menus or how fast you reach the main action. These are ten-second visits to each version, captured the same way.
Measured 24 July 2026 · walked at 390 × 844
Two journeys, walked on a phone.
The Bucks Head's website is current, well photographed and actively maintained — this is not a case for rebuilding it. The gap we could measure is the walk to the two things people arrive wanting: a table and tonight's menu. Both errands below were walked on the live site and on the concept the same morning, and every figure is a count from that walk.
| Errand, on a phone | Their site today | This concept |
|---|---|---|
| Book a table for two, Saturday eveningends at the ResDiary widget, ready to choose a time | 2 taps · 4 screensOpen the menu, tap Bookings, then read past the booking notes to reach an engine that opens on today's date, with nothing the guest was after carried in. | 1 tap · 2 screensDate and party chosen on the page already open, then one tap into the same ResDiary engine with both carried across. |
| Read the à la carteends at the à la carte, readable | 3 taps · 4 screensOpen the menu, tap Menus, tap A La Carte — and arrive at an A4 PDF that has to shrink by half to fit the screen. | 1 tap · 2 screensThe hero's menus link sits on the first screen; dishes, descriptions and prices then read as a page, in the pub's own type. |
- On the current homepage the first Book A Table sits 2,254 pixels down — 2.7 phone screens below the opening view of a 4,241-pixel page.
- The bookings page opens on its Important Booking Notes: the ResDiary widget begins 399 pixels down, and its time list falls below the first screen.
- The à la carte is a one-page A4 PDF, 794 CSS pixels wide. Fitting it to a 390-pixel phone shrinks it to 49 per cent.
- Both booking journeys were stopped at the widget's date and party stage. No personal details were entered and no reservation was made.
Journey film · About 50 seconds
Both errands, side by side.
The two walks, filmed at phone size. Every step is held for exactly the same time on both sides and page-loading is never filmed, so the only thing that varies is how many steps the errand takes.
Independent concept study. Not commissioned by The Bucks Head.
Second surface · Menus
The menus, on the page.
Five menus currently live as PDF downloads — no dish is readable without opening a file. The second concept surface puts every section on the page: browsable tabs, dish names and descriptions in the pub's own design language, with a booking card within reach throughout.
Concept only · illustrative dishes drawn from publicly available menus · not a live menu feed
Browse the menus conceptThe reasoning, in order
Three changes to turn looking into booking.
The captured first screen gives the whole frame to a photograph of the owners above Dundrum Bay — and nothing else. No headline, no opening hours, no address and no way to book a table without opening the menu.
Change: The same welcome, said in the pub's own words — old charm meets modern flare, Bronagh and Alex named in the opening lines — with the hours and phone number in a strip along the top.
Book A Table leads to a page that opens with Important Booking Notes — the eight-seat maximum and cancellation warnings — before the ResDiary widget appears below them.
Change: A booking card on the first screen — date, time, party, area — passing straight into the same ResDiary booking system the pub already runs, with the party-size limit reduced to one calm line beneath the button.
Five menus — À La Carte, Bar, Dessert, Sunday and Drinks — are PDF downloads on the menus page, so no dish can be read without opening a file.
Change: A menus rail across the foot of the screen, one tap from each menu, set to be read on the page rather than downloaded.
Sources & limits
Clear about what is real.
The existing-site still was captured from the public Bucks Head website on 21 July 2026, and a ten-second demo clip on 23 July 2026. The concept's identity is taken from the pub's own building — the spruce-green frontage, the blush-pink signage lettering and the antler mark — and its photography is the pub's own hearth picture, reused rather than replaced. The old charm meets modern flare line, the owners' names, the party-size policy, the menu names, hours, address and phone number all come from the pub's published pages. The booking card points at the ResDiary booking system the pub already runs — added to its site since our 20 July verification pass, and worth keeping. The layout, copy hierarchy and proposed experience are independent concept work.
No claim is made about sales performance, customer approval or the internal decisions behind the current site.
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