Website transformation · Dundrum
Show the week the farm actually runs.
Before vs after
Drag the handle. Left: what shoppers find today. Right: a first screen that shows the week the farm runs.
Independent concept. Created from public information to demonstrate an idea. Not commissioned or approved by the business shown.
See it in motion
A still can't show the hero, the menus or how fast you reach the main action. These are ten-second visits to each version, captured the same way.
The reasoning, in order
Three changes to put the farm's own week on the page.
A newsletter request currently sits above the farm, before a visitor has had time to understand what is on offer.
Change: Open on the farm's own sentence — Let us worry about digging it up. — beside the family story and online ordering since 2008.
Several layers compete at once on arrival, so the route into the working shop is harder to see than it needs to be.
Change: One primary action — shop this week's produce — pointing at the farm's own store, with no basket that leads nowhere.
The delivery schedule is published in full but as dense paragraphs of town names — hard to scan for your own day.
Change: The round day by day with the towns the farm names, the two 3pm cutoffs, published minimums and a lookup: is your town on it, and when?
Sources & limits
Clear about what is real.
Captured from the public Castle Farm website on 23 July 2026. Wording, delivery days, towns, 3pm cutoffs, minimums and the £4 delivery fee come from the farm's About and Delivery pages as read on 4 August 2026 — live facts that move, so the page links to their schedule as the source of truth.
The opening image is a disclosed AI plate of a possible week's table from the farm's published food categories — not a photograph of Castle Farm or an exact current box. Every commerce control hands off to castlefarmni.com; there is no basket here. Box prices are not quoted — they link to the live listings instead.
This was not commissioned or approved by Castle Farm. It is a free website idea: show the week the farm actually runs.
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