Website transformation · Dundrum
Show the food.
Before vs after
Drag the handle. Left: what shoppers find today. Right: a first screen that shows the butter and the story.
Independent concept. Created from public information to demonstrate an idea. Not commissioned or approved by the business shown.
See it in motion
A still can't show the hero, the menus or how fast you reach the main action. These are ten-second visits to each version, captured the same way.
The reasoning, in order
Three changes to put the product on the page.
Today the site shows almost no product — navigation still reads Home Page and Our Store, and search results get a generic title.
Change: A clear name, a butter-led opening, and a first screen that says what Betty makes.
No flavours, sizes or prices are published yet, so shoppers cannot picture the range.
Change: The maker's own butter photograph leads into an example range, ready for real names and prices when Betty supplies them.
Restaurant-quality flavours from ten years in professional kitchens are already Betty's words — easy to miss in the current layout.
Change: Give that founder story room above the range, with collection, local delivery and Royal Mail easy to find.
Sources & limits
Clear about what is real.
Captured from the public Betty's Better Butters website on 24 July 2026. The mountain-ring mark and butter photograph are reused from that site; the founder story, Main Street address and delivery options are the maker's own words.
No product names, sizes or prices are published, so the flavours shown are examples of how a range could read — not Betty's real list. Serving plates and cubes are disclosed AI imagery.
This was not commissioned or approved by Betty's Better Butters. It is a free website idea: put the food on the page.
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