Website transformation · Newcastle
Stone ovens on Main Street and mail-order mixes nationwide.
Before vs after
Drag the handle. Left: a labelled placeholder for the current public presence (Main Street counter and mourneandbread.co.uk). Right: the concept opening screen.
Independent concept. Created from public information to demonstrate an idea. Not commissioned or approved by the business shown.
See it in motion
A still can't show the hero, the menus or how fast you reach the main action. These are ten-second visits to each version, captured the same way.
The Cookie Jar bakes daily at 121 Main Street and distributes mixes via mourneandbread.co.uk. The before panel records that public baseline.
The reasoning, in order
What this concept changes.
A morning stone-deck bakery operating alongside a thriving nationwide mix brand.
Change: Clear split between Deck 1 (121 Main Street counter) and Deck 2 (Mourne and Bread mail-order kits).
Demystify traditional Irish bread baking with the 3-step home mix guide.
Change: Add Buttermilk → Quick Shape → Bake in 35 Mins visual workflow with direct e-commerce handoff.
These pages were not commissioned by the businesses shown.
Change: Each transformation keeps the standard claim route so an owner can say whether the reading is fair.
Sources & limits
Clear about what is real.
Published 27 August 2026 as an elevated concept study. The before panel is a labelled placeholder for the public counter and e-commerce baseline.
Address (121 Main Street, Newcastle, BT33 0AE) and counter telephone (028 4372 2427) verified. Mail-order mixes (Award-Winning Wheaten, Traditional Soda, Buttermilk Scones) hand off to mourneandbread.co.uk (email [email protected]). Generated bakery and wheaten slice plates disclosed. Concept not independently Phase-Q validated.
This was not commissioned or approved by The Cookie Jar.
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