Website examples

Website transformation · Newcastle

Porcelain over the sea. Handcrafted ceramics and seaside studio workshops.

The Clay ProjectConcept study27 August 2026

Before vs after

Drag the handle. Left: a labelled placeholder for the current public presence (theclay-project.com and Instagram). Right: the concept opening screen.

Independent concept. Created from public information to demonstrate an idea. Not commissioned or approved by the business shown.

Labelled placeholder for The Clay Project's current public presence (theclay-project.com and Instagram) — not a live-site screenshot; a matched capture was not filed for the 27 August 2026 publish
Mourne Made concept opening screen for The Clay Project, captured from the local concept route
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See it in motion

A still can't show the hero, the menus or how fast you reach the main action. These are ten-second visits to each version, captured the same way.

Before
Labelled placeholder for The Clay Project's current public presence — not a live-site screenshot

The Clay Project operates at 85 Central Promenade with workshop booking on theclay-project.com. The before panel records its public baseline.

After

The reasoning, in order

What this concept changes.

  • Founders Rebecca Killen & Laureanne Kootstra make all porcelain in-house with potter Adrian McColgan.

    Change: Promenade studio atmosphere with raw clay, glazes, and Dundrum Bay views replacing generic templates.

  • Explain the 3-week firing ritual and showcase Make a Mug and Charcuterie Night sessions.

    Change: Interactive firing timeline and rich workshop cards with clean handoff to theclay-project.com/workshops.

  • These pages were not commissioned by the businesses shown.

    Change: Each transformation keeps the standard claim route so an owner can say whether the reading is fair.

Sources & limits

Clear about what is real.

Published 27 August 2026 as an elevated concept study. The before panel is a labelled placeholder for the public Squarespace and Instagram baseline.

Address (85 Central Promenade, Newcastle, BT33 0HH) and email ([email protected]; no published telephone). Founders Rebecca Killen (Belfast School of Art) and Laureanne Kootstra (Berlin University of the Arts) with bisc ware by Adrian McColgan sourced from theclay-project.com. Workshop schedule hands off to live booking. Generated pottery studio plates disclosed. Concept not independently Phase-Q validated.

This was not commissioned or approved by The Clay Project.

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