Website transformation · Newcastle
One door since 1983. The diary is the phone.
Before vs after
Drag the handle. Left: a labelled placeholder for the current public presence (a matched live capture was not filed). Right: the concept opening screen.
Independent concept. Created from public information to demonstrate an idea. Not commissioned or approved by the business shown.
See it in motion
A still can't show the hero, the menus or how fast you reach the main action. These are ten-second visits to each version, captured the same way.
A matched live-site capture was not filed for this publish. The before panel is a labelled placeholder for the practice's public splash and Facebook presence — not a screenshot.
The reasoning, in order
What this concept changes.
The public presence today splits the story across a site, a feed, or a booker — so a cold visitor has to already know where to look.
Change: One door since 1983. The diary is the phone.
Elevation briefs for these first-50 grafts name what the feed already wins and what the studio must not invent.
Change: Generated plates stay disclosed on the concept banner; live diary and booking paths hand off to the surfaces the business already runs.
These pages were not commissioned by the businesses shown.
Change: Each transformation keeps the standard claim route so an owner can say whether the reading is fair.
Sources & limits
Clear about what is real.
Published 23 August 2026 as a first-50 concept graft. The before panel is a labelled placeholder because a matched live-site capture was not filed — it is not a screenshot of the practice splash site and public Facebook page.
Generated calm-room plate disclosed — not a photograph of the shop. Do not freeze Facebook sale posts or Bing hours as standing practice facts. Concept not independently Phase-Q validated.
The concept's history band draws only on the practice's own splash ("-Established 1983-") and the ~20 August 2026 Facebook refit post — the third pin is the practice's own promise, quoted. The appointment card is a drawn studio artifact, not a photograph, carrying only sourced facts (the name, the street, the number, 1983) and one blank line. All sources read 23 August 2026.
This was not commissioned or approved by Armstrong Opticians.
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