Website transformation · Dundrum
Wake in Dundrum. Newcastle when you want it.
Before vs after
Drag the handle. Left: a labelled placeholder for the current public presence (a matched live capture was not filed). Right: the concept opening screen.
Independent concept. Created from public information to demonstrate an idea. Not commissioned or approved by the business shown.


See it in motion
A still can't show the hero, the menus or how fast you reach the main action. These are ten-second visits to each version, captured the same way.

Arley's own brochure site is not a reliable before capture for this publish. The before panel is a labelled placeholder naming the public Facebook presence — not a fabricated live-site screenshot.
The reasoning, in order
What this concept changes.
The public presence today splits the story across a site, a feed, or a booker — so a cold visitor has to already know where to look.
Change: Wake in Dundrum. Newcastle when you want it.
Elevation briefs for these first-50 grafts name what the feed already wins and what the studio must not invent.
Change: Generated plates stay disclosed on the concept banner; live diary and booking paths hand off to the surfaces the business already runs.
These pages were not commissioned by the businesses shown.
Change: Each transformation keeps the standard claim route so an owner can say whether the reading is fair.
Sources & limits
Clear about what is real.
Published 23 August 2026 as a first-50 concept graft. The before panel is a labelled placeholder because a matched live-site capture was not filed — it is not a screenshot of the public Facebook page (own site thin / not carrying the stay).
Generated dusk-windows plate disclosed on the concept banner — not a photograph of the house. Do not print unverified hotel-spec or 'dogs inside and out' as house policy. Concept not independently Phase-Q validated.
The village map is a hand-drawn sketch — indicative, not a survey — drawn only from places the logged-out Facebook read of the house's page (23 August 2026) or the attributed Visit Mourne Gullion Strangford sentence carries: the house on Belfast Road, the village, Dundrum Castle, the bay with beaches either side, Newcastle and the Mournes. The guestbook band quotes the house's own 25 July 2026 Facebook post and hands the live diary back to the feed.
This was not commissioned or approved by Arley House.
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