First website · Newcastle, Co. Down
A trade counter that does not need a login.
Before vs after
Drag the handle. The left shows what a first-time visitor currently finds — the shop's Facebook page as it loads without an account; the right shows the proposed first screen.
Independent concept. Created from public information to demonstrate an idea. Not commissioned or approved by the business shown.
See it in motion
A still can't show the hero, the menus or how fast you reach the main action. These are ten-second visits to each version, captured the same way.
This business has no website of its own — its current public presence is a social page behind a login. There is no live site to demo.
Second surface · Hire list
A standalone hire-rate sheet.
The hire desk on the landing asks callers to ring for day rates. A second screen gives that list a permanent address — four categories of plant and tools, indicative prices, and one call-to-action that lands on the same counter number.
Hire price list · indicative rates in four categories · same call action as the landing
The reasoning, in order
Three changes to put the yard out front.
The Tool Centre has no website. Searching for it lands on a Facebook page that greets a first-time visitor with Meta's cookie dialog and a login form — and search results are crowded with same-named shops in Newcastle-upon-Tyne.
Change: A first screen that opens on the Co. Down address, with hire rates and stock categories reachable without an account — Newcastle, Co. Down named plainly so the Mourne shop is never mistaken for the Tyne ones.
Directories list the shop as The Tool Centre; its Facebook page trades as Tool Centre Plant Hire. The two service lines — hardware retail and plant/tool hire — look like two businesses online.
Change: One brand lock-up that carries both: The Tool Centre with Hardware · Plant & tool hire underneath, and a short line that names the Facebook trading style so the relationship is honest rather than papered over.
Day rates, stock categories and opening hours live only as feed posts and third-party directory scraps, so a contractor deciding on a whim has to scroll or call blind.
Change: A standing hire-desk board with the four hire lines and a call action landing on the number the yard already answers — the Facebook feed keeps doing the updating, behind a page that never goes stale.
Sources & limits
Clear about what is real.
The before image was captured from the shop's public Facebook page on 22 July 2026, with Meta's cookie dialog and login prompt left in place — that is what a first-time visitor without an account meets. The concept does not mock or invent content from behind that wall. The Main Street address, phone number, seven-day opening hours, Calor gas retail and the dual hardware/plant-hire offering come from public directories and the Calor dealer listing; the Facebook trading name Tool Centre Plant Hire is acknowledged in the concept copy rather than overwritten. Day-rate figures are deliberately not invented — the hire desk asks visitors to call for today's rates. The concept introduces no photography; the circular yellow-and-black mark is concept work suggested by the shop's own Facebook badge, not the badge itself. The layout, copy hierarchy and proposed experience are independent concept work.
- Tool Centre Plant Hire public Facebook page
- Big Red Directory listing used for address and hours
- Calor dealer listing used to confirm gas retail
No claim is made about sales performance, customer approval or the owner's plans for a website.
Request a free before-and-after for your business