First website · Newcastle, Co. Down
A trade counter that does not need a login.
Before vs after
Drag the handle. Left: what a first-time visitor finds today — the shop's Facebook page without an account. Right: a trade-counter first screen that does not need a login.
Independent concept. Created from public information to demonstrate an idea. Not commissioned or approved by the business shown.
See it in motion
A still can't show the hero, the menus or how fast you reach the main action. These are ten-second visits to each version, captured the same way.
This business has no website of its own — its current public presence is a social page behind a login. There is no live site to demo.
Hire list
A standalone hire-rate sheet.
The hire desk on the opening page asks callers to ring for day rates. A separate page gives that list a permanent address — four categories of plant and tools, suggested day rates for the counter to correct, and one call button using the same counter number.
Hire price list · suggested rates in four categories, none of them the shop's own · same phone number as the opening page
The reasoning, in order
Three changes to put the yard out front.
No working website was found. Searching lands on a Facebook page behind Meta's cookie dialog and login form, while results also include same-named shops in Newcastle-upon-Tyne.
Change: A first screen that opens on the Co. Down address, with hire and stock reachable without an account — Newcastle, Co. Down named plainly so the Mourne shop is never mistaken for the Tyne ones.
Directories list The Tool Centre; Facebook trades as Tool Centre Plant Hire. Online, hardware retail and plant/tool hire can look like two businesses.
Change: Both screens end on a shelf-and-yard band: hardware & DIY beside plant & tool hire, with one call button. Co. Down is repeated wherever a stranger meets the shop.
Public pages and directories do not give a contractor one clear place to compare hire categories, rates and opening hours.
Change: A hire-desk board with the four categories and a call action opening the number the yard already answers — Facebook still carries day-to-day updates.
Sources & limits
Clear about what is real.
Captured from the shop's public Facebook page on 22 July 2026, with Meta's cookie dialog and login prompt left in place. Main Street address, phone, seven-day hours, Calor gas retail and the dual hardware/plant-hire offering come from public directories and the Calor dealer listing.
The hire desk shows no figure; the hire list carries suggested day rates labelled Suggested. Both screens carry the same sentence: "No rate here is the shop's own — call the counter for today's rate and terms." None of those figures came from the shop. Two Google reviews (read 6 August 2026) supply the customer sentences, quoted and attributed with month and year — no star rating is stated. The yellow-and-black mark is concept work suggested by the shop's own Facebook badge, not the badge itself.
This was not commissioned or approved by The Tool Centre. It is a free website idea: a trade counter that does not need a login.
- Tool Centre Plant Hire public Facebook page
- Big Red Directory listing used for address and hours
- Calor dealer listing used to confirm gas retail