Website examples

First website · Newcastle

The machines change. The summer doesn't.

Kent AmusementsConcept study22 July 2026

Before vs after

Drag the handle. Left: what a first-time visitor finds today — the arcade's Facebook page without an account. Right: a first screen for this promenade arcade.

Independent concept. Created from public information to demonstrate an idea. Not commissioned or approved by the business shown.

Kent Amusements' current public presence: its Facebook page covered by Meta's cookie consent dialog and login form, with the arcade's introduction greyed out behind them
Mourne Made concept opening in pier navy, spray mist and ticket amber, with the Fifty summers on the Central Promenade headline, a promenade marquee illustration, a proposed hours-and-updates panel and an attractions list
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See it in motion

A still can't show the hero, the menus or how fast you reach the main action. These are ten-second visits to each version, captured the same way.

Before
Kent Amusements' current public presence: its Facebook page covered by Meta's cookie consent dialog and login form, with the arcade's introduction greyed out behind them

This business has no website of its own — its current public presence is a social page behind a login. There is no live site to demo.

After

What's inside

Three attractions, each carrying where it is verified from.

The companion screen keeps the list closed to what the record holds — indoor dodgems, the VR zone new in 2026, arcade machines — and names the source under each one. Beside them is the season panel that replaced the three empty hours rows, and the Avoca Hotel's description, still attributed to the Avoca.

View the attractions screen
Kent Amusements attractions concept: three attraction cards — dodgems, VR games and arcade — each with the source it is verified from, beside a seasonal-hours panel and the Avoca Hotel's attributed description

A companion to the opening page: the attractions named with their sources, and one honest panel where three empty rows used to be.

The reasoning, in order

Five changes to put this arcade, and no other, out front.

  • The arcade has no first-party sentence on the open web — only Facebook and Instagram behind Meta's login. The BBC's Your Place and Mine archive holds Newcastle memories of this arcade, including a late-sixties summer worker.

    Change: That memory quoted as a supporting band below the opening, with who is speaking, the era, the archive and a link. The Avoca Hotel's present-tense description sits beside it, attributed to the Avoca.

  • The strongest fact — over fifty years on the same site — was easy to miss as a slogan, with no dated arc from the late sixties to a VR zone new in 2026.

    Change: A two-stop timeline from c. 1968 to the 2026 VR launch. No invented milestones.

  • Dodgems, VR and arcade machines are the three verified attractions — and the three every seaside arcade would list.

    Change: A comic storyboard of one indicative afternoon on this promenade. Nothing is added to the record — no tokens, tickets, prices or packages.

  • No confirmed seasonal hours exist in any source. Earlier invented hours were withdrawn.

    Change: One panel that states the real ritual — hours move with the season and are posted on Facebook as they change — and hands today's answer to that page.

  • Without a frontage image, the page could describe Central Promenade without showing the place that makes the arcade recognisable.

    Change: Two generated illustrative promenade plates beside the brand, labelled as generated artwork and indicative, not a survey.

Sources & limits

Clear about what is real.

Captured from the arcade's public Facebook page on 22 July 2026, with Meta's cookie dialog and login prompt left in place. Address and company are confirmed by Companies House (NI688147). Longevity on the promenade and the March 2026 VR mention come from public listings.

The late-1960s change-booth and juke-box memories are quoted from the BBC Your Place and Mine Newcastle archive, re-read 4 August 2026. The change-booth memory is quoted with its shift hours elided, and the page says so — those figures would read as opening hours. The Avoca Hotel description is quoted and attributed; premier and indoor-dodgems scarcity stay the Avoca's claims. No opening time appears on either screen.

Home and attractions carry generated illustrative promenade plates — labelled as AI-generated artwork and indicative, not a survey. Dodgems, VR and arcade machines are the closed attractions list. The K-and-A mark is concept work. This was not commissioned or approved by Kent Amusements. It is a free website idea: put this arcade, and no other, out front.

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