Website examples

Website transformation · Newcastle

Battered haddock on the prom. Traditional fish & chips at 9 Central Promenade.

John Mac'sConcept study14 September 2026

Before vs after

Drag the handle. Left: a labelled placeholder for the current public presence. Right: the concept opening screen.

Independent concept. Created from public information to demonstrate an idea. Not commissioned or approved by the business shown.

Labelled placeholder for John Mac's' current public presence — not a live-site screenshot; a matched capture was not filed for this publish
Mourne Made concept opening screen for John Mac's, captured from the local concept route
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See it in motion

A still can't show the hero, the menus or how fast you reach the main action. These are ten-second visits to each version, captured the same way.

Before
Labelled placeholder for John Macs public presence

John Macs trades at 9 Central Promenade. The before panel records its public baseline.

After
Opening frame of John Macs concept showing seaside chippy frontage, steaming fryers, and paper-wrapped supper

The reasoning, in order

What this concept changes.

  • Crisp golden batter, hand-cut chunky chips, and salt and malt vinegar at the counter.

    Change: Promenade chippy hero at dusk, hot fryer draining rack, and fryer board.

  • Eat hot fish and chips straight from the paper while sitting by the sea facing the Mournes.

    Change: Three-step order-to-seawall ritual and direct phone line to 028 4372 6119.

  • These pages were not commissioned by the businesses shown.

    Change: Each transformation keeps the standard claim route so an owner can say whether the reading is fair.

Sources & limits

Clear about what is real.

Published 14 September 2026 as an elevated concept study. The before panel is a labelled placeholder for the public baseline.

Address (9 Central Promenade, Newcastle, BT33 0AA) and telephone (028 4372 6119) verified. Traditional fish and chip takeaway. Generated chippy plates disclosed. Concept not independently Phase-Q validated.

This was not commissioned or approved by John Macs.

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