Website examples

Website transformation · Newcastle

A scoop you take to the prom. Award-winning gelato at 73 Central Promenade.

Morelli's @ NewcastleConcept study14 September 2026

Before vs after

Drag the handle. Left: a labelled placeholder for the current public presence. Right: the concept opening screen.

Independent concept. Created from public information to demonstrate an idea. Not commissioned or approved by the business shown.

Labelled placeholder for Morelli's @ Newcastle's current public presence — not a live-site screenshot; a matched capture was not filed for this publish
Mourne Made concept opening screen for Morelli's @ Newcastle, captured from the local concept route
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See it in motion

A still can't show the hero, the menus or how fast you reach the main action. These are ten-second visits to each version, captured the same way.

Before
Labelled placeholder for Morellis @ Newcastle public presence

Morellis Newcastle parlour trades at 73 Central Promenade. The before panel records its public baseline.

After
Opening frame of Morellis @ Newcastle concept showing seafront cyan awning and gelato tubs counter

The reasoning, in order

What this concept changes.

  • Capture the sensory magic of ordering an ice cream cone and walking along the promenade.

    Change: Seafront awning hero, fresh gelato tubs, and three-step promenade ritual.

  • Connect the local Newcastle door directly to Morellis heritage and brand locator.

    Change: Official brand handoff to morellisices.com.

  • These pages were not commissioned by the businesses shown.

    Change: Each transformation keeps the standard claim route so an owner can say whether the reading is fair.

Sources & limits

Clear about what is real.

Published 14 September 2026 as an elevated concept study. The before panel is a labelled placeholder for the public baseline.

Address (73 Central Promenade, Newcastle, BT33 0HH) verified. Traditional Italian artisan gelato parlour since 1911. Official brand handoff to morellisices.com. Generated parlour plates disclosed. Concept not independently Phase-Q validated.

This was not commissioned or approved by Morellis @ Newcastle.

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