Website examples

Website transformation · Newcastle

Vegetarian specialty coffee. Opposite the sea.

BirchConcept study25 August 2026

Before vs after

Drag the handle. Left: a labelled placeholder for the current public presence (parked domain and social). Right: the concept opening screen.

Independent concept. Created from public information to demonstrate an idea. Not commissioned or approved by the business shown.

Labelled placeholder for Birch's current public presence (birchcoffee.co.uk and Instagram) — not a live-site screenshot; a matched capture was not filed for the 25 August 2026 publish
Mourne Made concept opening screen for Birch, captured from the local concept route
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See it in motion

A still can't show the hero, the menus or how fast you reach the main action. These are ten-second visits to each version, captured the same way.

Before
Labelled placeholder for Birch's current public presence — not a live-site screenshot

Birch's registered domain birchcoffee.co.uk is currently parked with minimal content. The before panel records that public baseline rather than a fully designed brochure site.

After

The reasoning, in order

What this concept changes.

  • The public presence today splits the story across a parked domain, Instagram, Linktree, and Spotify playlists — so a visitor looking for coffee or food has to hunt.

    Change: Coastal botanical atmosphere, kitchen hours, and walk-in details up front.

  • Elevation briefs name what the feed already wins and what the studio must not invent.

    Change: Generated coastal coffee plate disclosed on the concept banner; live daily bakes hand off to Instagram.

  • These pages were not commissioned by the businesses shown.

    Change: Each transformation keeps the standard claim route so an owner can say whether the reading is fair.

Sources & limits

Clear about what is real.

Published 25 August 2026 as an elevated concept study. The before panel is a labelled placeholder for the registered parked domain and public social baseline.

Hours and address (51 Central Promenade, Newcastle, BT33 0HH) verified from Food Hygiene record (rating 5, inspected 1 August 2024) and first-party channels. Kitchen until 3 from Instagram (@birch_coffee_). Mixtape playlists curated by Chris Rice via Linktree. Generated coastal ceramic coffee hero plate disclosed — not premises photography. Concept not independently Phase-Q validated.

This was not commissioned or approved by Birch.

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